PRLog (Press Release) –
Mar 25, 2011 – Internet marketing business, Internet Services Group of Florida (ISG), hosted an educational and celebratory event last month called “The ISG Way”, presented by ISG Owner and Founder of the company, Charly Caldwell II. Caldwell presented to the entire staff, as well as representatives from some of ISG’s web site design and web marketing clients.

“The ISG Way” event kicked off with a brief history of the company, including some entertaining photos of the staff from the beginning stages of their career with ISG. Each member of the ISG staff also gave a brief presentation about their role with ISG, as well as their personal and professional goals, passions, hobbies, and pursuits.

Caldwell then proceeded to review the core concepts of the company’s success over the years, discussed strengths and weaknesses, and offered a glimpse of what was on the horizon for ISG.

“The ISG Way event was a way to thank the ISG team and ISG’s extended family for their contributions to the success of ISG over the years,” said Charly Caldwell II, Owner, ISG. “I thought this would also be a great way to provide an interactive venue for both the staff and clients. It allowed them to gain a deeper understanding of what each member of the team does, review our current strategies, receive feedback from clients, and discuss innovative ideas for the future.”

Some highlights of the presentation included specific examples of online marketing successes, in which ISG clients saw exponential increases in web traffic. Caldwell reviewed various methods of testing and measuring the Internet marketing, allowing the staff of ISG to perfect techniques for continued success. Through these measurements, ISG clients were able to watch their web sites quickly rise to the top of Google and other search engines.

In addition to their participation in the presentations, all attendees of The ISG Way event were also entered into a drawing. The prizes awarded included a $100 gift certificate to Shula’s, the Kindle or iPod Touch, and the new iPad 2.

For more information about “The ISG Way”, visit Internet Services Group of Florida’s website at http://www.isgfl.com. Charly Caldwell II is available for speaking engagements nationally. Call ISG at (800) 775-9280 or contact Charly Caldwell II at http://www.isgfl.com/contact.

ORLANDO, Fla., March 11, 2011 /PRNewswire-iReach/ — Business owners using Infusionsoft would be wise to take note of a recent video that hit our radar this week.  Matt Law, Orlando native and founder of Law Marketing Systems, just released an impressive video that shows over 400% growth for one of his clients using Infusionsoft.  He doesn’t just stop there, as the video boasts with proof of over a 30% opt-in rate, and clients who doubled their traffic in Google Analytics. 

(Photo:  http://photos.prnewswire.com/prnh/20110311/CG63661)

When we asked Matt about the videos and how he was able to grow his client’s sales so quickly his response was that of a busy marketing consultant who loved his business.  “I’ve been fortunate enough to work with some really great clients who have great products”, Matt shared.  “You see, when a client of mine who uses Infusionsoft allows us to use all of the bells and whistles in our marketing arsenal, we’re able to really do some damage and grow sales quickly for our clients.”

Matt gave us the insight into how he uses a four step approach to market his clients’ businesses and how Infusionsoft plays a huge part.  “Infusionsoft automates the marketing and follow-up.  Without it, it would be difficult to sustain these types of growth for our clients.  Clients who give us the green light have seen similar growth as well.  While not all of my clients use Infusionsoft, I believe that the best results come for my clients who automate the marketing funnel with Infusionsoft and allow us to use the four steps of marketing.”

Matt also shared with us how his Four Step Marketing approach covers the areas of marketing that Infusionsoft doesn’t.  “Infusionsoft is a great tool!  It is really amazing the type of automation you can get out of this thing!  The problem is that most users don’t know how to fill Infusionsoft with loads of prospects.  That is where I come in as an Infusionsoft consultant.  The four steps of marketing grow our client’s prospect list using such tools as SEO, PPC, Squeeze Pages… when you combine that with marketing automation in Infusionsoft you have a real shot at growing sales quickly.”

Whoever said we’re in a down economy should tell that to Matt and the people using Infusionsoft.  Matt Law is the Founder of Law Marketing Systems and an internet marketing consultant which staffs a team of internet specialist.  He is also the Founder of Four Step Marketing Consultants, a training organization which teaches new marketing consultants how to use the four steps of marketing to grow sales.   You can view the video of his client’s growth at www.infusionsoft-consultant.com. 

Media Contact: Matthew Law LMS Internet Company, LLC/, 877-875-4026, salesdept@lawmarketingsystems.com

A link farm is a website whose purpose is for constructing links between member sites. For example, a link farm will create a link page that needs to be on all of it’s members pages. This can be spotted by Search Engines. Some link farms now have multiple link pages to make it harder for the Search Engines to spot. However, this technique is sure to be caught at some time. Link Farms should be avoided as they are a violation of most Search Engines’ policies, their use may hurt your site’s link popularity, and may result in a ranking penalty. I do not recommend using them.

Don’t confuse link farms with blogrolls. A blogroll is a list of other blogs that you link to from your blog. While many times blogrolls contain reciprocal links, blogrolls are in no way, shape, or form the same as a link farm.

At one point in time, many Search Engines were not fond of interlinking all your websites together. However, with the advent of blogs that has all changed. Several years ago when I was monitoring baby related search terms weblogsinc kept showing up in the results. When I looked at their blog network, I was just SURE that they were going to be banned by google for excessive interlinking of sites. But they never were banned! Realizing the power of being able to interlink all your blogs together (wheter related or unrelated) without a Search Engine penalty I decided to see if I liked blogging. It turned out that I did enjoy blogging and started building a blog network of my own.

To summarize:

link farms bad, blogrolls good

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The best deals for paid links are links that require a one time fee or a low annual fee. These links can often be obtained by:

1.Joining trade associations.
2.Sponsoring or supporting 501c organizations.
3.Sponsoring other websites.
4.Paid directory inclusion.

Trade Associations
Finding trade associations related to your business and joining them can help your business in many ways. Most trade associations have pages that list their members and include a link to their members websites. Getting involved in your community also helps you promote your site in other ways.

Sponsoring or Supporting Websites
Many 501c websites allow people to donate money to their organization to become a sponsor or supporter. On many of these sites you will get a link to your website. Sponsoring sites that will link back to your site for a small donation can be an excellent way to buy links that point to your website and in addition you are helping out the site you sponsor.

Paid Directory Inclusion
Many directories require payment to be included in their directory. Usually the payment is a one time editorial fee to determine if your site is appropriate for their directory. Directoriy links can be an excellent deal. Don’t just look for general directories, also look for industry specific directories. Many times industry specific directories will bring you more traffic, because people use them to find businesses in your area of expertise. At least I have found this to be the case for our sites. Also, some Search Engine’s (Google) might not look at a link from a directory as being nearly as important as a link from another site.

Links from Link Brokers
Text link brokers (sites that manage the buying and selling of text links) offer monthly payment programs, where you pay for a text link for one month on a particular related website. These programs will give you a variable degree of traffic. I can’t recommend one broker over another. However, I can say that some Search Engines (like Google) are trying to discount paid links for Search Engine ranking purposes.

My personal plan is to spend a very minimal amount of money on link building, mostly focused on a few related directory submissions. These days I prefer to spend my time and money on other methods of promotion. When you are first starting out and/or when you are running a strictly ecommerce site, spending money on links can help get you noticed.

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You may decide that you don’t have time to optimize your site and would prefer to hire an Search Engine Optimization (SEO) expert. One important thing to note is that the best SEO expert’s websites don’t always show up first in the search rankings. Sometimes SEO experts who show up top in the rankings have clients who don’t. The reason for this is that a really good SEO expert may be too busy to keep his website in the top of rankings, because he is busy getting and keeping his customer’s websites in the top of the rankings. When you choose an SEO expert make sure that they can show you that their client websites are getting good traffic from their work and that their clients are happy with them. Ask them if you can contact their clients for references. If they give you the run around, then YOU should run… run to find someone else. Google® has some good recommendations for what to look for when hiring an SEO expert, so I suggest you look at their information:
http://www.google.com/webmasters/seo.html

The general idea is that if it sounds too good to be true, it probably is.

You may also want to look at hiring Website Promotion or Search Engine Marketing expert as opposed to a strictly Search Engine Optimization expert. It is best to get traffic from a variety of sources and not rely totally on the Search Engines. Search Engine Marketers and Web Promotion experts focus on the whole picture and not just the SEO.

One Response to “Choosing an SEO Expert”

1. SEO – Search Engine Optimization Says:
   
   March 18th, 2007 at 12:24 am

   I had some thoughts on a similar SEO / Search Engine Optimization related topic, maybe i’ll start a new thread

PPC advertising is one of the best known ways to advertise a website or blog. I have used it succesfully on both Google and Yahoo. I highly recommend that you consider using PPC advertising to promote your online business (especially when you are first starting out).

Aaron Wall has written an excellent free ebook that covers all the details of PPC Advertising. I highly recommend you take a look at it. You can download it by clicking here.

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