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How Compelling Backgrounds and Settings in Internet Web Videos Can Promote Your Product or Service

March 4th, 2010
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More and more small business owners are turning to online Internet web video to boost their Internet marketing. But they are concerned over how to use their video camera, because most are not experts at video. Backgrounds and sites for a video can make or break a professional looking Internet web video. Below are some strategies you can use with respect to site and background locations for how to use your video camera to give your business promotion the best chance.

 

1. List Possible Off-Site Locations.

 

Avoid staying cooped up in your office taking videos of you just talking to a camera. Picking a site that is related to the topic of your video will keep it fresh for the viewer. For example, a nearby sports field would be a good location to talk about team building, or a calm forest to discuss the benefits of mental rest. Your viewer’s attention will more readily be captured if you can find a location that best communicates your video’s message.

 

Anticipate different weather conditions when you go on location. Keep a strong cover for your camera and other equipment handy in case of rain or snow. And be aware of background noise that may disturb the sound quality, being prepared to re-record in a quieter spot later, if necessary.

 

2. Vary the Backgrounds In Your Videos.

 

Background can be used in addition to location to emphasize your video’s subject matter. One really powerful feature of video is that you can appeal to a viewer’s visual as well as audible senses, which can add tremendous impact if you choose your backgrounds carefully.

 

A busy mall will have a different background impact than a back alley or a library setting. Your neighborhood will have all different kinds of background options right nearby, so keep your eyes open for possible settings you can use .

 

3. Arrange Your Background.

 

The visual arrangement of your video is important, so make sure you arrange the background in such a way that it is visually appealing to your viewers.

 

If you have a large background, for example, you probably would want to balance yourself between the camera lens and the background. If you are too close to the camera, your viewers will not see the background. If you are too far, the audience won’t see you closely enough to make a connection. You will want to stand back further than you think you should. Since most video recording happens with wide screen settings set to automatic, shoot your video from about 10 feet to allow your audience to see the whole picture.

 

Internet web video is the future of online promotion, and if you know how to use your video camera well it will be simpler to create powerful, impactful videos fast. Effective backgrounds and settings will help tremendously in making compelling Internet web videos.

 

Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.

nihon Seo, Small Business, Viral Marketing , , , , , , , , , ,

Use Internet Web Videos to Promote Your Product or Service

February 24th, 2010
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Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Because equipment is less expensive and easier to use, a small business owner can now produce their own Internet web videos at a price they can afford. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. This article will give several techniques for finding topics that will work.

 

1. Short and Sweet.

 

Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. You will lost your audience. The objective is to make lots and lots of direct, uncomplicated videos!

 

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

 

What can I educate people about in my industry?

Is there anything happening in my specific industry that I can report or comment on?

Is there anything I can do on a video that will amuse the viewers.

 

Using this process, you will probably find more than enough topics that can promote your business through video.

 

2. Limit Video Length.

 

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better to make your point in as short as 30 seconds. The shorter you present your quality content in you Internet web video the better.

 

3. Write an Outline of Your Video Content.

 

Because time is a factor when producing internet web videos, every second of your presentation matters. But, it is not practical or advised to memorize a script. Frankly, if you are like most business owners, you would never get any videos done if you are that demanding of yourself.

 

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

 

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

 

Internet web video is an ideal vehicle to promote your business to its fullest potential. It can be a lot easier to find good subject matter for your Internet web video if you follow the suggestions above. In no time at all, you will be able to create and post as many videos as you have the time for. Have a great time!

 

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.

nihon Seo, Small Business, Viral Marketing , , , , , , , , , ,