Posts Tagged ‘promoting your website’

March 9th, 2011

Traffic Exchanges

Traffic Exchanges are systems where you are asked to browse to other people’s websites and you earn credits or points that count towards other people who have signed up for the same traffic exchange to need to visit your website. Here is a short list of reasons that I believe you should avoid traffic exchanges:

  1. Some people use automated programs to earn extra credits, so your website won’t even get seen by a real person in those cases.
  2. The traffic you get is not targeted traffic. In fact it is worse than that, it’s traffic from people who are visiting your site mainly for the reason of getting people to visit their website. In other words, your visitors are not motivated to buy your product.
  3. Time is money and wasting time looking at other peoples websites, so that they will look at yours, could be better spent promoting your website in other ways.
  4. You can’t run Adsense on your site if you use a Traffic Exchange, because it is against Google’s Terms of Service for Adsense to use a Traffic Exchange program.

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March 7th, 2011

Final Notes on Paid Links

The traffic you get from paid links will vary greatly. In some cases when you pay for links, you will get a lot of traffic in other cases you won’t. Paid links will help your search rankings in some Search Engines.

Some people are against buying links, but it’s not really different than spending money on PPC advertising. It’s just another method of promoting your website. It has it’s pros and cons. Be sure to research ahead of time how to make the best use of any budget you set aside for buying links. Every link you get has a price, whether it be the time you spent writing content that people linked to, or the time you spent finding reciprocal link partners, or the time you spent commenting on blogs, etc. Every link has a price, you have to decide what is the price you are willing to pay for the traffic you get and how to best make use of your advertising budget. It isn’t always easy and takes time to figure out.

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March 6th, 2011

Advertise in Targeted Newsletters

You can advertise your product in other businesses’ newsletters that cater to your target audience. This technique can work well and it can bomb. I don’t advise this for beginners, as there are more cost effective, longer lasting methods of promoting your website.

However, if you feel compelled to advertise in a newsletter, do LOTS of research ahead of time. Find out as much as you can about the newsletter. Look for testimonials from past advertisers, and compare their products with yours. Make sure your product is a good fit for the eZine you choose to advertise in. I strongly recommend that beginners not bother with advertising in other people’s newsletters unless they are advertising for free or next to nothing.

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