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Posts Tagged ‘Search Engine Optimisation’

Rules for getting backlinks

December 2nd, 2009
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backlinks

Phew, this is a immersive subject and I want to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:

Authority – simplified

The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your information. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These domains imply they are trustworthy sources of content and it’s an established fact that as far as Google is concerned backlinks from these domains to your site will contribute authority to your site. Another perfect example is Wikipedia as the entries here are almost always authored by by tribes of humans as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative sites link to your web pages then you inherit their influence and in the eyes of Google you become more authoritative and so the trust in your content by Google increases.

How Google determines what is and isn’t authoritative is confidential for solid reasons and aligns with Google’s thinking of “Do no evil”. The last thing the Internet needs is an individual or a group manipulating the mechanisms that Google uses in its efforts to try and bring some order to probably the most important technological asset of our times.

Backlinking methods you should avoid

In the same vein it’s valuable to state some underhand sources and practices of creating backlinks that Google not only dislikes but appears to be moving aggressively to ‘classify’ as negative authorities. In no particular order of merit, the common examples are:

  • Paid backlinks – web pages where people purchase and sell backlinks
  • Comment spam – entries that have links on web pages that are just not related to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Fast growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a recently registered domain.
  • Backlinks from bad reputation sites – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but major press portals appear to get a lot of authority and I have definitely observed significant quantities of the same article over and over again on different web sites with no penalties, I am still monitoring this, only as some of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….

nihon Seo, Small Business, Viral Marketing , , , , ,

How not to get backlinks

November 2nd, 2009
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backlinks

Phew, this is a big concept and I want to emphasise it’s not clear cut. But here is what I know in my analysis at the Backlinks clinic:

Authority – basics

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are credible sources of information and it’s an established fact that in the eyes of Google backlinks from these domains to your site will send authority to your site. Another shining example is Wikipedia as the web pages here are mostly added by by tribes of people as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you receive their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.

How Google decides what is and isn’t authoritative is a guarded secret for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is an individual or a group manipulating the formulae that Google untilzes in its efforts to try and bring some order to probably the most important technological development of this period in history.

How not to get Backlinks

In the same vein it’s valuable to state some underhand sources and methods of building backlinks that Google not only disapproves of but appears to be acting to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime offenders are:

  • Paid backlinks – hubs where people purchase and sell backlinks
  • Comment spam – entries that contain links on web pages that are just not associated to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to register on Google’s radar, specifically if it’s a recently registered domain.
  • Backlinks from unscrupulous sites – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but key media properties appear to get a lot of authority and I have definitely seen significant numbers of the same article over and over again on different web sites with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….

nihon Search Ranking, Small Business, Viral Marketing , , , , ,

Free Website Traffic – 3 Easy Ways to Get Traffic to Your Website Free of Charge

July 3rd, 2009
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Tony C asked:


Internet marketers are constantly faced with the challenge of getting and increasing traffic to their websites.

In order for your website business to stay profitable and competitive, you might choose to draw visitors to your website with the use of low cost online advertising, or put in some effort to get you free website traffic.

Beginning Internet marketers are sometimes skeptical about the effectiveness of some of these methods that generate free website traffic.

However, some of these free methods can be just as effective as paid website traffic methods in helping you make more sales, generate email leads, or simply to get additional visitors to your website.

Here’s a little nugget of truth about getting free website traffic: Although you will not need to pay money for such free traffic to your website, you will actually be paying with either your time, energy, or your attention, or with all of these limited resources that you have.

However, the benefit of generating website traffic for free is that you will not need to spend any money.

Another benefit is that such traffic going to your website can also be more stable, predictable, and targeted. Consequently, these website visitors might be more receptive to making a purchase or performing the most desired action (such as signing up for your newsletter) when they arrive at your website.

Here are 3 of the really effective bread-and-butter techniques that can help get you tons of free website traffic:

1) Using SEO or search engine optimisation to get more website traffic:

One way of getting consistent and free website traffic, is to apply sound SEO or search engine optimisation principles when designing and building your webpages for your website. Such principles involve having appropriate title tags, meta tags, keyword tags, and meaningful keywords in your body text. Another key thing to remember about SEO is to have high quality content that are written for people. Such content should include relevant keywords and keyword phrases that people are looking for.

Baffled and confused by SEO terms and techniques? Just check online by typing “seo methods” in the search engines for some of these easy-to-apply methods. Alternatively, you can pick up a good SEO book at your local library, read, and simply apply them.

2) Getting Links from other websites for free traffic to your website:

Getting links from relevant websites that have website content or themes that are similar or compatible with yours, can help boost visitor traffic to your website.

To do this, you can simply go to the Google search engine, type in the keywords that your website uses and look at the search engine results.

Contact those websites that are on the first 3 pages of the search engine results and ask the site owners if they would be agreeable in posting your website link on their website. Try to request links from websites that have a similar or preferably, a higher page rank and search engine rank than your own.

3) Multi-task and do market research and website traffic generation at the same time:

Participate in forums and blogs that have content themes related to the content on your website. Not only can you do some market research and assess what your potential customers might want or need, you can also actively participate by making useful, relevant and meaningful posts to such forums and blogs.

In your forum or blog posts, you can either make a reference to your website or provide a short email signature that includes a web address or URL that can guide people to visit relevant webpages in your website. Remember that it is important for you to post useful and relevant content or information in such blogs or forums.

These 3 free website traffic generation techniques can be very effective in increasing the number of visitors to your website or online business.

Just keep in mind that such increases will take some time before you start seeing results.

To leverage your time in the most efficient manner, have a system and schedule of performing the suggested tasks above, all of which will help drive traffic to your website free of charge.



Roberta

Online Promotion , ,