Now we are done talking about thing to avoid in SEO and web promotion. We are moving on to a new topic:

PPC vs. Link buying

Another way to get links is to buy them. It might make sense, but spending your money on Pay-Per-Click advertising like Yahoo® Search Marketing might make more sense. It just depends on your budget and goals. The big advantage of paying for links is that it not only increases your website visitors by getting traffic from visitors of the website you are advertising on, but it also could help your Search Engine Rankings.

The big advantage of Pay Per Click advertising, is that you are only paying for actual visitors to your website. In the case of buying links or banner space on other people’s sites, you don’t know how much traffic you will get from the links. Also, paying for links is harder to quantify in terms of ROI (Return on Investment). My recommendation is that if you choose to buy links, be sure to buy links that are likely to bring traffic to your website, and be sure to shop around for good deals.

If you want to buy links primarily to raise your Search Engine ranking then I recommend you purchase links from directories. Shop around for the best deals, but also be sure to buy links from the more prominent directories. In the case of directories, you aren’t really buying the links per say, you are spending money to get your site reviewed by an editor of the directory. If the editor believes that your site is acceptable they will include it.

I personally have never had a problem getting my sites listed in directories, but if you were to submit an evil web portal or spam site I would NOT expect it to get listed in many directories.

PS. If you want to learn more about Pay Per Click advertising then I highly recommend you download Aaron Wall’s free PPC ebook.

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The traffic you get from paid links will vary greatly. In some cases when you pay for links, you will get a lot of traffic in other cases you won’t. Paid links will help your search rankings in some Search Engines.

Some people are against buying links, but it’s not really different than spending money on PPC advertising. It’s just another method of promoting your website. It has it’s pros and cons. Be sure to research ahead of time how to make the best use of any budget you set aside for buying links. Every link you get has a price, whether it be the time you spent writing content that people linked to, or the time you spent finding reciprocal link partners, or the time you spent commenting on blogs, etc. Every link has a price, you have to decide what is the price you are willing to pay for the traffic you get and how to best make use of your advertising budget. It isn’t always easy and takes time to figure out.

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