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Advertising On The Web
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pay per click
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PPC (Pay Per Click) Advertising
PPC advertising is one of the best known ways to advertise a website or blog. I have used it succesfully on both Google and Yahoo. I highly recommend that you consider using PPC advertising to promote your online business (especially when you are first starting out).
Aaron Wall has written an excellent free ebook that covers all the details of PPC Advertising. I highly recommend you take a look at it. You can download it by clicking here.